Desktop Publishing

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Sem. I Exam

Desktop Publishing

Independent Project Proposal

Prerequisite: Computer Applications/Multimedia Introduction

Course Description: This class will focus on the integration of text, printed photographs and graphics as basic elements of design in a computer-published document. A desktop publishing application will be used on a computer to produce a variety of publications for the purpose of communicating information to an audience. The student will learn basic desktop publishing concepts and apply design principles to create attractive, readable documents. Students will learn to manipulate, edit and create pictures, graphics and logos using image-editing software.

Format: Lecture-discussion, activities, applications, tests, and real-world projects
Grading Scale: Production Tests (40%), Daily Activities (20%), Production Projects (40%)
Resource Material: Course Website, On-line training sites. Internet
Software: Adobe Page Maker, Adobe Photoshop, Microsoft Publisher, Various programs as needed

Course Outline:

1. Students will create, correct, and store a publication

a. Access and utilize the online help system and/or reference materials

b. Import text created by a standard word processing program and the Internet

c. Create text directly via the publishing program

d. Save and print a publication using appropriate desktop publishing commands

2. Students will apply basic desktop publishing design principles

a. Students will understand how to create headers/footers, which are commonly used in newsletters, manuscripts, textbooks, reports and other publications.

b. Students will learn the steps in designing a page layout which include: a thumbnail sketch; standard page size and dimensions; letter, legal, tabloid and custom size; portrait and landscape orientation; set number of pages and margins; double sided or facing pages option.

c. Students will change the layout/appearance of text; widow/orphan, and hyphenation, tab settings with leaders.

d. Students will provide a focal point on a page and enhance the overall appearance of a publication by using graphic elements: fonts, reverse text, drop cap, ruled lines, clip art, tables, charts, graphs and bullets.

e. Students will understand and use their text editing features of spell check and grammar check in each unit of text for all publications.

f. Students will be able to change the size of their text block.

g. Students will compare methods of reproducing finished work for mass production.

h. Students will apply consistent styles to portions of a publication using a style sheet.

3. Students will understand relevant desktop publishing layout principles.

a. Students will use elements consistent with good design when developing master pages, facing pages, templates and when using design elements.

b. Students will learn to size design elements in relation to their relative importance and to each other; white space is important in sizing elements proportionately in the publication.

c. Students will understand contrast in different degrees of lightness and darkness. Students will utilize contrast as an organizational aide to help follow the logical flow of information.

d. Students will achieve balance by equally distributing the weight of various elements on the page (both symmetrical and asymmetrical design).

e. Students will use directional flow to draw the reader's eyes through the text to particular words or images that the designer wishes to emphasize.

4. Students will demonstrate and understand basic typography

a. Students will select an appropriate typeface to portray a particular mood or feeling in their publication.

b. Students will understand the characteristics that will distinguish one typeface from another; baseline, cap height, x-height, ascender and descender.

c. Students will recognize and appropriately use the two main categories of proportional typefaces: serif and sans serif.

d. Students will utilize the four basic categories of type styles: normal, bold, italic, and bold italic.

e. Students will understand points

f. Utilize kerning, tracking, and leading. 

5. Students will know how to import clipart that relates to the message of the publication.

a. Students will scan and manipulate an image using cropping, reversing, shading, mirroring, sizing and rotating.

b. Students will skew text blocks, draw and import graphics for special effects.

c. Students will select objects to be grouped together permanently.

d. Students will create and edit boxes, borders, shading and text wrap using standoff.

e. Students will create and edit vertical, horizontal and custom lines (rules).

f. Students will import digitized images.

g. Students will create simple drawings to include several shapes, fills, colors, strokes and lines.

h. Students will integrate text and graphics within the same image creating an inline graphic.

6. Students will follow guidelines using color in publications

a. Students will use color to add emphasis and style to the publication.

b. Students will use color to communicate, not decorate.

c. Students will understand color process theory (RGB & CYMK).

d. Students will understand how to print publications using registration marks.

7. Students will create original business publications utilizing desktop publishing design and layout principles.

a. Create letterhead for a personal, business, school, or organization containing a logo.

b. Create a single sheet flyer.

c. Create a business card to include a logo.

d. Create a publication using tables.

e. Create a one-page, multi-column newsletter, including an original nameplate, folio style, headline, subheads, byline and a pull quote, etc.

f. Create a multi-fold brochure with the use of a dummy. Students will recognize common folds such as letter fold, parallel fold, accordion fold, map fold, gatefold, right-angle fold and single fold.

g. Students will analyze and critique: own work, peer's publications, and professionally produced publications.

 

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