Media Kit

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Project: Media Kit

Click Here for Media Kit Assignment Handout

Link: Create a simple media kit with Publisher

Media Kit Project

 Your task is to create a media kit for a local business or organization. It may be a school-related organization or club.

 The kit will be finished when the following documents have been created, proofed and printed. All documents will be placed neatly in a presentation folder. Then you will be in charge of creatively displaying the documents and folder inside our display case.

The documents include:

·       A cover letter (letterhead assignment first)

·       Preprinted envelopes (using Mail Merge and Labels)

·       A brochure

·       A press release

·       Business card

·       Your company/organization’s mission and history

·       Biographies and credentials of key personnel

·       Other (pick one):

o      Photographs of events, personnel, etc.

o      PSA (on letterhead) to be run on Ch. 12

o      Multimedia (CD-ROM, DVD, etc.) with labels

All documents will showcase a new logo, which you will create in initial consultation with your client. That will be your brand, which you will use as a theme for everything related to this project.  

Assignments:

  • Assignment #1: Find a club, business or organization that agrees to let you do this project for them. 

  • Assignment #2: Create their Logo

  • Assignment #3: Create their Letterhead 

Click Here for Letterhead Assignment

  • Assignment #4: Create their Cover Letter 

Your cover letter should be fairly short, introducing you (if you're the contact person), your company, and your media kit. Try to address the cover letter to someone, as opposed to Dear Sir/Madam. Often you can find the appropriate names on the Web or by calling the media outlet. 

Now that you have created a sample cover letter and have it and the letterhead approved, you might want an envelope as well in which your client could mail such communications.  

  1. Open Publisher

  2. Choose "Envelopes" under Publication Types

  3. Find one that already fits or is adaptable to fit your "brand"

    1. Change color fills as necessary

    2. Add your client's logo

    3. Fill in client's return address

    4. Remove all text from "To" address box

  4. Mail Merge

    1. Download sample database to your Desktop Publishing folder

      1. Click here for file

    2. Go to Tools > Mail Merge (it might be under Mailings)

    3. Follow prompts to connect to Recipient List

    4. Select Data Source (mailmergesample.xls)

    5. Select Table (in this case - Sheet1$)

    6. Choose only the recipients you desire for this mailing (all in this case)

    7. Prepare your Publication

      1. Drag and item from Mail Merge window to the line it belongs

        1. Example: 

          1. First name should be dragged to the top line, left

          2. Last name should be dragged right next to first name

          3. Address should be dragged to second line

          4. Etcetera

            1. Do you need a comma or spaces between any fields???

    8. Create Merged Publication

    9. Click Print Preview to see your work

    10. Print a sample

      1. For now, it will be on 8.5x11 paper

      2. Your final for the case display and client will be on business envelope stock

    11. SAVE YOUR WORK

      1. Save as envelope.pub in your Media Kit folder

  • Assignment #6: Make an actual database of your client's mailing list

  1. Meet with client
  2. Show sample envelope (on 8.5x11) to client
  3. Explain how you're going to help them and then ask client for a mailing list of actual contacts
    1. Obviously they might not have that data right away
    2. It is your job to return to them and get it in order to have this task accomplished COMPLETELY by its due date
    3. You must get at least five contacts from your client
  4. Open mailmergesample.xls
  5. "Save as" immediately as mailinglist.xls in your Media Kit folder
  6. Replace old data with your new data
  7. Follow Mail Merge instructions above
    1. Print sample
    2. Resave envelope.pub to your Media Kit folder

  • Assignment #7: Create a Tri-fold Brochure for your client

  1. Open Publisher

  2. Choose "Brochures" under Publication Types *

  3. Find one that already fits or is adaptable to fit your "brand"

    1. Change color fills as necessary

    2. Add your client's logo

    3. Add other images

      1. Public Domain resources ARE available, as always, but it is your job to market YOUR CLIENT - Think about that!

    4. Add their:

      1. Mailing address

      2. Phone number

      3. Email address (if applicable)

      4. Web site URL (if applicable)

    5. Fill in other pertinent, descriptive information

      1. Part of your job is to help market your client

      2. What do you think is important to share with the public?

      3. Remember, this is not a directed, specific cover letter - this is a random publication for the general public - so we need to be general with our descriptions

      4. Summarize, summarize, summarize!

  4. Print sample

  5. Fold

  6. Save to your Media Kit folder as brochure.pub

* Do you want your brochure to be larger than normal? Under the Options Pane, change Page Size to 11x17 (A3 or A4) and print to the 1220 printer

  • Assignment #8: Create a Press Release for your client

Q: How do I write a Press Release? 

A: Click here to find out! and Click here for another brief explanation with a sample!

  1. Use your letterhead.pub document as a template.
    1. As soon as you open it, Save as press_release(.pub) in your Media Kit folder
  2. Modify it with your client's brand
    1. Logo
    2. Color fills
    3. Contact Data
    4. Etc. per the Press Release help documents (above)
  3. Write your Press Release!
    1. You will need to refer to a SPECIFIC EVENT
      1. Consult with your client
      2. Gather pertinent information
        1. Who, what, when, where, why and how (if applicable)
  4. Save press_release.pub in your Media Kit folder
    1. You and/or your client will be able to use this as a template later
  5. Print a copy for Mr. Janes by the end of the hour

  • Assignment #9: Create a one-sided Business Card using Publisher for your client

    • Click here for link
      • As discussed in class, all instructions are clear and on that page.
      • Modify your client's card with their brand
        • By now, you should know exactly what to do
    • Save your document as businesscard.pub in your Media Kit folder
    • Print a sheet with Multiple cards
      • For now it will be on copier stock but with the final kit, it will be on card stock

  • Assignment #10: Create a Mission and History letter using Publisher for your client

    • Click here for link
      • Read sample Mission and History pages
      • Consult with your client to collect information you will need
      • Open your letterhead.pub template
      • Save immediately as mission.pub to your Media Kit folder
      • Print a sample for your client

  • Assignment #11: Create a Biographies and Credentials letter using Publisher for your client

    • Click here for link
      • Read sample Biographies and Credentials pages
      • Consult with your client to collect information you will need
      • Open your letterhead.pub template
      • Save immediately as bio.pub to your Media Kit folder
      • Print a sample for your client

  • Click here for Checklist
 

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